Description

Capitalism is dead. The #1 bestselling economist shows how the owners of big tech have become the world’s feudal overlords.

‘What an amazing piece of work this is. Everyone should read it. 100 out of 100’ IRVINE WELSH

In his boldest and most far-reaching book yet, world-famous economist Yanis Varoufakis argues that capitalism is dead and a new economic era has begun.

Insane sums of money that were supposed to re-float our economies in the wake of the financial crisis and the pandemic have ended up supercharging big tech’s hold over every aspect of the economy. Capitalism’s twin pillars – markets and profit – have been replaced with big tech’s platforms and rents. Meanwhile, with every click and scroll, we labour like serfs to increase its power. Welcome to technofeudalism.

Drawing on stories from Greek Myth and pop culture, from Homer to Mad Men, Varoufakis explains this revolutionary transformation: how it enslaves our minds, how it rewrites the rules of global power and ultimately what it will take overthrow it.

**A FINANCIAL TIMES BEST BOOK OF THE YEAR**

‘An epochal, once-in-a-millennium shift . . . this isn’t just new technology. This is the world grappling with an entirely new economic system and therefore political power’ Carole Cadwalladr, Observer

‘With superb storytelling, Varoufakis shows how capitalism has eaten itself alive’ Brett Scott, author of Cloudmoney

Publisher Review

A book for anybody who wants to understand the mess we're in - and since we're all in this mess, that makes it a book for everybody -- Slavoj Zizek With superb storytelling, Varoufakis shows how capitalism has eaten itself alive, mutating into an entirely different and more dangerous beast, and calls on us to free ourselves from digital serfdom -- Brett Scott, author of Cloudmoney Provocative and accessible, this is sure to be a key touchstone in debates about the future of the global economy -- Nick Srnicek, Kings College London Compulsive and necessary reading for all who want to see a better world -- Ken Loach PRAISE FOR THE AUTHOR'S PREVIOUS BOOKS -- 'One of the greatest political memoirs of all time * Guardian on Adults in the Room * A landmark work -- BRIAN ENO on Another Now I could not recommend this more -- OWEN JONES on Another Now Visionary in its search for new possibilities and realistic in its embrace of our human nature -- ALFONSO CUARON on Another Now PRAISE FOR YANIS VAROUFAKIS -- 'The most interesting man in the world * Business Insider * Varoufakis has the greatest political virtues of all - courage and honesty * The Times * An outstanding economist and political analyst -- NOAM CHOMSKY A very, very clever person -- MARTIN WOLF A brilliant economist * Bloomberg * He writes with great panache ... and in a gripping style * Times Literary Supplement *